CARAC is a mutual insurance company specializing in savings, retirement, and life insurance
Lead to cash (L2C) is a business process that encompasses all the activities and tasks involved in converting potential customers into purchasing customers. It covers the entire lifecycle: from lead generation, sales process, customer service, billing and payments.
The savings generated were €700K, identifying the ideal paths of the L2C process, reducing bottlenecks and rework, and automating certain repetitive tasks.
