Search form

Companies’ transformation so as to succeed in a digital world

Processes Blog

Digitalisation has become a priority in large companies. To still continue to succeed, they must have a digital transformation that includes emerging technologies, new business models, organizational change and new skills for some employees. The use of technology is directed to a better appropriate way of doing things in the organization. The goal is not necessarily to implement new technologies, but to transform the organization so as to take advantage of what these new technologies offer. This requires a change, which shall include to re-imagine business models, customer experience and business processes.

Business Strategy Digitalisation

Today, companies must respond to a technological environment which changes with a particularly rapid pace and generates continuously significant transformations in the usual patterns of consumption. Among these changes, we can mention the ease and "immediacy" of information access on products and services from multiple platforms (smartphones, tablets, etc.), the location of point of sales based on proximity - either geographical or interest-based ("where do I find around me what I need, and right now") and thereby the immediacy of media - also digitalized – so as to provide tailored customer services, for example incidents resolution. That’s why it’s essential for many organizations to reflect on how to transform at least in part their business strategy, both in terms of communication and in relationships, of course with their customers, but also with suppliers, partners, organizations and governments.

Customer Experience Digitalisation

This is about changes on how to sell products and services. Traditional sales processes show clear signs of inefficiency in the current consumers daily life digitalisation, the bidirectional communication that social networks have set up and the consequent changes in behaviour and consumption patterns

With more and more frequency, the public uses the online sphere to seek for information, to compare prices or to exchange advices on products and services. This triggers a new context for the company commercial activity development and the implementation of new customer relationship channels, so that the online visibility and assessment becomes a key component of the way of doing things.

Finally, the corporate presence on social networks - leveraged by the visibility achieved thanks to search engines - plays a central role in the Internet business strategy.

Business processes digitalization

Business processes digitalization is about changes on the way of how to work within the company and also in resources management. It stimulates the introduction of digital technology in the company's value chain and processes. So as to reduce time to market response - agility towards changes - while maintaining compliance with products and services quality.

Digital transformation with BPM

In an increasingly competitive and changing world that organizations face today, it is necessary to always renew the continuous improvement way of doing things. Companies need to be agile and flexible to face the continuous changes they have to deal with - changes in customer requirements, legislation, technology availability, in the organization's staff, among others - and have to ensure to be able to consolidate their business, at medium and long term. In this context, companies need to clarify or redefine their processes.

In this respect, BPM (Business Process Management) discipline is a great opportunity and a tool for organizations looking to improve their efficiency and effectiveness through their processes.

The fact that BPM is aimed both at business and at systems information, reduces the usual gap - and particularly expensive one - between business strategy and IT, between business models and everyday functioning.

BPM promotes digital change organizations through various means including day to day operations increased productivity, monitoring and analysis of real-time information essential to decision making, and improvement of the relations with their environment: customers, providers, employees, etc.

Bruno van Dam - CEO BPM CYT